Episode 1: Economic Resilience - Advisory in the face of uncertainty

In this series, we explore the big issues impacting business and the accountancy profession as we navigate economic downturn. This time we are focusing on the role of advisory. With the increase in the complexity of the world in which businesses are operating, coupled with client’s ever-changing needs, forecasting has become increasingly challenging. This challenge is amplified by the significant and swift changes brought on by the socio-political unrest in Ukraine and the aftermath of the COVID-19 pandemic. Providing accounting and financial reporting advice, scenario planning, and storytelling offers a unique relationship between client and adviser; to become their trusted go-to person. As you offer them advice in your advisory services you will be engaging in conversations with them more often, and these topics are likely to be more impactful too!In this podcast we explore why advisory services are needed more than ever in order to help businesses survive and thrive during a recession, how you could go about adding advisory to your suite of services and how accountants really are best placed to fulfil this role.