How to create a marketing strategy and plan for your practice

This new podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. In episode 4, Mike Crook and Ray Newman of PracticeWeb discuss how you create a marketing strategy and plan for your practice. They’ll cover what makes a strong marketing strategy, how you create a strategy, how you create a marketing plan, how you measure return on investment, and what good performance looks like.