Episode 1: How to grow your practice through data driven marketing - an introduction to the series

This new podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. After an introductory podcast, we'll dive into five further podcasts on how to use marketing to win the business you want, whether you should become a specialist firm with a niche focus, how to create a marketing strategy and plan for your practice, how marketing can help overcome the price objection, and how to market your firm on a budget. In this introductory podcast, Mike Crook (Managing Director of PracticeWeb) introduces himself and his colleagues Zoe Sweet (Commercial Director) and Ray Newman (Head of Content and Insight) before explaining the series, highlighting the reasons to listen, and introducing PracticeWeb.